Tips on Selling Good Businesses with Mark Hartmann

Mark shares his journey from helping family members buy a business to becoming a full-time business intermediary. He explained how he sold his company Ethicare Advisors in 2017 and has been helping other entrepreneurs with business transactions for the past 8 years. Mark and his wife Shelby Rhodes run their business together.

Mark discusses his four key rules for business sales, including focusing on profitable businesses and working with sellers he likes, with a preference for deals ranging from $1 to $25 million in enterprise value. He noted that there is significant opportunity in the $1-5 million range on the East Coast and discussed how a generational shift is creating opportunities as boomers sell to his generation and millennials. John agreed with Mark's market positioning, noting that while a predicted tsunami of business sales didn't materialize, there has been a steady wave of opportunities.

Mark stressea the importance of business owners being prepared for exit strategies and emphasizes the value of coaching and accountability in improving business value. He outlines key actions owners should take, including cleaning up financial books and de-risking vendor, customer, and employee relationships.

Mark and John discussed the importance of de-risking a business for potential buyers, particularly focusing on owner dependency. Mark explained his "kidnap test" concept to assess how critical an owner is to the business's operations. They noted that buyers typically look for situations where owners can be replaced, and Mark's typical clients are older business owners looking to retire rather than those planning to work for the buying company.

Mark can be reached at at mark@hartmannrhodes.com and hartmannrhodes.com. 

John Martinka
Jessica Martinka

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