Martinka Consulting's Getting the Deal Done Podcast

AI, the Workforce, and More with Matthew Whyatt

• John & Jessica Martinka

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0:00 | 27:13

Matthew Wyatt, founder of TechTorque, shares his expertise on growing B2B software and consulting businesses through strategic marketing and personal branding. He outlines four key elements for scaling: 

  • Target market definition,
  • Building a circle of influence
  • Nurturing client relationships 
  • Creating compelling offers

Matthew emphasized the importance of consistent content creation, using AI tools to streamline the process, and engaging with LinkedIn's new algorithm through thoughtful commenting and responding. He advised businesses to focus on discipline and clarity in their marketing strategies, rather than chasing trends, and highlighted the value of targeting ideal clients based on shared values and preferences. Our discussion concluded with Wyatt encouraging listeners to maintain daily content creation habits and leverage tools to manage the workload effectively.

You can reach Matthew at: www.techtorque.co or https://www.linkedin.com/in/matthewwhyatt/

John Martinka
Jessica Martinka

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